Hello all !
I’m Danielle! Just wanting to say hi as the designer and do-it-aller of Danalia by Danielle Pierce. I have been putting off writing my first blog post for a while now, years even. But I am finally here to show you who I am , what we do , and other random fun things you might want to know.
A bit about me:
Born and raised in Memphis, TN, I come from a family of tailors ( among other things). My grandfather started Pierce on Main tailor shop in Memphis, almost 100 years ago. My father and uncles are master tailors- able to make or alter anything for anyone. And one day, a young seamstress came through the doors of that tailor shop- where my father was apprenticing under my grandfather. That seamstress was my mom. So, it’s fair to say that fashion is in my blood.
Though I learned to sew at a young age, it was really performing arts that drew my interest. Inspired by dance and the girls’ singing groups of the time, I began designing costumes for the stage . Though I never made any of them, I still have a binder full of my very first clothing sketches- rough and real. I experimented with deconstruction and personalization, formal gowns and even repurposing lingerie into ( mostly) wearble pieces.
During my senior year of highschool, I happened upon a swimsuit on a mannequin in a popular store and I was IN LOVE. I has never seen anything so sleek , cool, and different. That is what piqued my interest in swimwear. And a cotton, tie dye, open back onepiece was the very first garment I ever sold. I sprinkled swimwear into every collection I designed from that day forward. In 2012, one year after receiving my Bachelor of Fine Arts in Fashion Design and Merchandising from O'more College of Design, I decided to focus solely on swimwear. It seems that people liked my swimwear more than anything else.
Fast forward to today, and I have a clothing line of primarily swimwear, peppered with cover ups, dress, tops and other resortwear. Though I’m almost exclusively an online business, Danalia has DP has been sold in a handful of boutiques across Tennessee and I have just opened a teeny boutique where women can shop in person.
I’m designing and custom printing fabrics; designing tees, totes, and even towels for the beach; and enjoying expanding my brand to provide fashion forward looks to my amazing customers!
I’m excited for what the future holds and am glad to share it here on the blog with you guys.
Happy Saturday, and I’ll see you soon :)